Sid's Credentials

Sid Cato's efforts to promote better annual reports to shareholders of publicly held companies here and abroad have brought him news coverage from a variety of national and international sources.


Sid Cato's News Coverage:

  • He takes an annual look at the world's 10 best and worst documents. Dan Dorfman featured Sid in New York.
  • Institutional Investor dispatched a reporter to interview him for a three-page article. The American Stock Exchange has syndicated interviews with him to radio stations across the nation. He delivered commentary on television's Wall Street Journal Report, syndicated to 100 stations around the world.
  • He has been interviewed on PBS, CNN and TV's USA Today—and, most recently, featured on CNBC's nightly business news report. Plus, by CBS Radio for its weekend business news report. He was featured on Entertainment Tonight, decrying nudity in annuals. He also was written up in such publications as Corporate Secretary, USA Today, New York Times, Houston Chronicle, Portland Oregonian, Kansas City Star, Arizona Republic, Atlanta Constitution, Business Week, Wall Street Journal (Pg. 1 several times), Dallas Morning News, Minneapolis Star Tribune, Wilmington News Journal, as well as the books Quality of Earnings and Grit, Guts & Genius, and Jerry Herring's on report design.

Sid Cato's Background:

  • He got his start in newspapering with the Marshall (Mich.) Evening Chronicle at the age of 16 and went on to become a reporter, sports columnist and acting city editor.
  • He was with the famed military newspaper, the Stars & Stripes, in Europe, and has written for publications ranging from the Chicago Tribune to encyclopedias. He authored a self-help book, Healing Life's Great Hurts, dealing with the last 10 seconds of the lives of three loved ones, who died in a flaming automobile crash nearly three decades ago.
  • USA Today named him one of America's most-involved individuals for his book, speeches and his counseling on coping with grief. He appeared on Oprah, the syndicated television program. After moving to Chicago from his native Michigan, he became the National Safety Council's director of news, dealing with newspapers and magazines, as well as free-lance writers doing articles on various safety subjects.
  • Five years later, he joined Greyhound to create an employee publication (later an internal/external magazine) and set up a public relations department, working on his first annual soon thereafter.
  • At Greyhound he went on to be elected its youngest vice president, a week shy of 34, responsible for public relations and corporate advertising. He was its spokesperson to the nation's news media.
  • He held a similar officer-level position with multinational Bunker Ramo Corp. He later headed his own financial public relations agency.

Additional Recognition:

  • Every annual he has prepared has been cited by Financial World and others. pr reporter named one of his "best produced by an industrial company."
  • Among the numerous awards received during his career: "Man of the Year" by a political organization, and leading member of a body of communicators.
  • Public Relations News pronounced a program he created and executed "one of history's 25 best." Its genesis: patriotism.
  • Sid Cato describes himself as "an unabashed patriot" and believer in the inherent goodness of humankind -- as well as a "proponent of full corporate disclosure."

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