Producing Annual Reports Is No Picnic

KALAMAZOO, Mich., April 1. -- No April Fools' Day joke: Producing annual reports increasingly is no picnic.

Sid Cato reported that fact in the April issue (164 months in a row) of his industry publication.

In his monthly Newsletter on Annual Reports, Cato noted that "For the past 11 years" of his exclusive survey of the men and women responsible for their companies' annual report to shareholders, "a uniform three of four producers have agreed that turning out an annual can be hazardous to one's health."

Cato said that among early respondents to his 12th annual Producer Poll, "Going on nine of 10 producers, male and female, not limited to any age group, agree" that the annual report task can be highly hazardous. "Even," he said, "men and women who turn out reports" he names to the list of world's 10 best, using criteria he promulgated in 1984.

Some consolation is that during the 12 years of the poll, average producer pay has risen 43%, "an average of 3.6% a year" -- to $69,600-$85,000, a $15,000 range.

A contributing editor to Chief Executive magazine, this will be his 14th year of picking the world's best, and worst, reports.

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