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KALAMAZOO, Jan. 1, 1999.—Issue No. 185 of Sid Cato’s long-running (since
September 1983) Newsletter on Annual Reports touches on several aspects of the annual
report, considered by many to be the key corporate communiqué:
A look at annuals of the future. Will the online, electronic version obviate the print report? Which were the annuals for 1997 to achieve "world-class" status; that is, score at least 100 of a potential 135 points against Cato’s copyrighted criteria? Whose 1997 report hands down is his favorite, despite its low score? Which annuals contained the best, most comprehensible writing—and which the worst? Which annual appears destined to finish among the world’s worst for 1998? Which report "slipped through the cracks," in Cato’s words—and "should have been named one of 1997’s world’s worst," which he selects every year (for the last 15) for Chief Executive, slick magazine of corporate chieftains? |