CORPORATIONS INCREASINGLY 'DENIGRATE'
THEIR ANNUAL REPORTS: OBSERVER

KALAMAZOO, Feb. 1, 2001.—Increasingly, according to a man who monitors the world’s annual reports to shareholders full time, companies are "giving short shrift" to their key corporate communiqué.

In the February 2001 issue of his monthly Newsletter on Annual Reports, Sid Cato cited the "growing number" of corporations that appear to be "seeking any way possible to avoid producing a full-bodied report." He said that for most executives, "Issuing a revelatory annual report is akin to walking barefoot on hot coals."

Cato said "more and more" companies are falling back on the legalistic Form 10-K—8.6% among 1999 reports, "double that so far" among early arriving 2000s.

"Either they make the 10-K (all the Securities and Exchange Commission requires of publicly held companies) the main portion of their book, or they produce a two-parter, a not-so-subtle segue to an incomplete summary report—which path a record 6.1%, or one in 16, took" in year-ago annuals. He criticized several firms, ranging from Texas' Atmos Energy to Sweden's SKF to Chicago-based Oil-Dri.

The former corporate officer, as a contributing editor to Chief Executive, for the last 17 years has picked the 10 best and 10 worst annuals worldwide.

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