So says annual report expert Sid Cato in the June issue (No. 214) of his Newsletter on Annual Reports.

Koppers Co. with its 1984 annual report walked off with "world's-best" honors bestowed by Cato, who spends full time monitoring "the key corporate communiqué" using computer programs he invented. A year later, he said, "It repeated its 128-point showing (potential: 135), only to be bested, by a point, by Gannett." (Koppers soon thereafter was consumed by a non-North American [read, "foreign"] company.)

Cato, who spoke May 25 to the Atlanta chapter of the National Investor Relations Institute, said that currently, only one Atlanta report has scored at least 100 points in Cato's judging: Southern Co.'s, its score 108. Atlanta is headquarters to major corporations, and "equally important," he told NIRI members, "it's home to several exceptional graphic design agencies. That's what it takes."