‘COMMON FOLK’ – CORPORATE EMPLOYEES – ARE
ALLOWED TO REMAIN UNIDENTIFIED IN THREE OF FIVE ANNUALS

MARSHALL, Mich., Nov. 1, 2003.—As he begins his third decade of monitoring the world’s annual reports to shareholders of publicly held companies, Sid Cato—who has published his Newsletter on Annual Reports monthly since September 1983—decried the practice of picturing, but not identifying, employees in what he calls "the key corporate communiqué."

"The common man or woman" is how he describes them in his November 2003 issue, No. 243. Of the three of five 2002 annuals to feature photos of employees, he said only two in five—42.3%— bother to identify each. The rest—57.7%— allow them to remain anonymous."

"No officer or director of course remains unidentified," he noted.

Cato, author and journalist, and former corporate officer, conceived and directed creation of computer programs 20 years ago, enabling him impartially to monitor the annual report industry.


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