Sid Cato, editor publisher of his self-named Newsletter on Annual Reports, said his site—www.sidcato.com—averaged nearly a thousand visitors a month since debuting the end of April 1996. He said it is updated, at a minimum, "several times every week."

Cato introduced his monthly print newsletter in September 1983. His May 2004 issue is, then, No. 249. Its subscribers primarily are producers, here and abroad, of a company's "key corporate communiqué," as he refers to the annual report to shareholders.