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MARSHALL, Mich., July 1, 2004.—At last, someone has produced a laugh-filled annual report to shareholders—its second in a row. This year's parodies the National Enquirer. Cognex' year-earlier parody was of MAD Magazine.
Sid Cato, in the 251st issue of his Newsletter on Annual Reports, heralded Cognex' "delightful approach" on Pg. 1 of his July issue, out today. Cato is a former corporate officer, as well as a journalist and author of a book on coping with grief. He said "Not only was Cognex' approach, last year and this, charming; the producer hewed precisely to the publications' look and feel. In other words," said Cato, "these are classic parodies, done by a bunch of professionals—with a delightful sense of humor." Cato said his favorite of the two is the current parody, whose "cover features what appears to be a nurse, standing beside an aghast, white-haired man, the headline reading: ‘MAN GIVES BIRTH TO COMPUTER THAT CAN SEE'." CEO Robert Shillman, a former lecturer at M.I.T., and two of his graduate students "created a baby that had a silicon brain and digital camera for eyes...and now more than 200,000 intelligent machines are productive members of society in factories around the world," stockholders were told. |