HOW MANY ANNUAL REPORT PRODUCERS VOICED
SUPPORT OF THE NYSE BROADSIDE? NONE

MARSHALL, Mich., Nov. 2, 2005.—Early in October, the New York Stock Exchange, via a vice president, announced it no longer will require publicly held companies to produce a printed annual report.

Henceforth, it said, the electronic filing required of companies would suffice.

Her pronouncement was greeted with solid opposition among annual report producers—in Sid Cato's long-running (since September 1983) Newsletter on Annual Reports.

Cato labeled the NYSE broadside "a bombshell." But, "Not surprisingly, perhaps, annual report producers, including corporate communications officers, received the NYSE broadside with little if any enthusiasm. At best."

Editor Cato, journalist and ex-corporate officer, interviewed AR producers, many corporate officers, across the nation—from St. Louis to Pittsburgh to Atlanta to Cleveland to Carthage, Missouri. None was enthusiastic about "the threatened change," in Cato's words. "Indeed, one producer, Alcoa's Kevin G. Lowery, noted 'There's also the Securities and Exchange Commission rule that requires delivery of the annual report, so any change in the NYSE rule by itself would not necessarily eliminate the requirement' to print and distribute an annual report to shareholders."


ADDENDUM

On deadline, Lawrence P. Haeg, executive vice president of Wells Fargo, weighed in with his observations concerning the NYSE broadside. To wit:

"It's all part of the gradual, inevitable evolution from paper to electronic imaging in so many parts of our lives. Even though I'm a big advocate of ink on paper when it comes to annual reports and books and magazines, it's really up to each consumer to choose how she or he wants to receive their information from public companies, so I say let the consumer decide. But regardless of whether they get it via the internet or via paper, content is still king. The only thing we have to fear is...boring reading."


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