Quiz Answers

(Answers for January 1999)


 
  1. The electronic annual report—that is, the annual online—will do away with the print version. True or false?

Answer: False. A survey of annual report producers—from vice presidents to managers—indicated that the print and online versions will continue to coexist. Granted, the print version no longer can stand alone, not with the onrushing Internet presence all corporations have today.

 
 
  2. You’re really not interested in what others believe concerning future of the print version of the annual report. True or false?

Answer: Untrue—as witness Pg. 1 of the January 1999 issue of my newsletter, which solicits reader comments concerning the matter of print vs. electronic reports.

 
 
  3. You already have a candidate for 1998 year’s worst report. True or false?

Answer: True. National Beverage Corp., one of 1997’s world’s worst reports, is a clear-cut candidate for the 1998 list, its CEO suffering from a severe case of arrested development. (Read: He’s sophomoric, never fully matured.)

 
 
  4. You overlooked one annual that should have made the 1997 list of world’s worst. True or false?

Answer: True. Evans & Sutherland’s report in 1990 made the list of world’s worst. So should its 1997 edition, which somehow slipped through the cracks. As noted in the print version of my newsletter concerning the current document, "Its negatives are legion."

 
 
  5. Many, many reports for the year past (1997) featured good writing in the letter to shareholders. True or false?

Answer: Depends on your viewpoint. Ten were adjudged hard to read. But three times that many—32—had easy-to-read reports, as indicated by the letter to shareholders.

 

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