The Quick Quiz

Test your knowledge of annual reports.
(Questions for April 2000)

Come back each month to see how savvy you are about
annual reports to shareholders of publicly held companies.


 
  1. Let me get this straight: You disagree with the PRSA study that the annual report is an investor's best source for news, advice, guidance. True or false?  
 
  2. You've pretty much found, over the years, that companies that do bad annuals aren't likely to change their stripes. True or false?  
 
  3. People "in the know" in the annual report industry say you play favorites. For example, some say the producer of the R.R. Donnelley report was destined to get raves, since he's one of your favorites. True or false?  
 
  4. There's one really big secret to producing an award-winner—that is, to make your list of world's best reports. True or false?  
 
  5. No one actually surveys the men and women responsible for their company's annual report, so we're all sort of flying by the seat of our pants, as they say. True or false?  

Click here for April 2000 answers

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