The Quick Quiz

Test your knowledge of annual reports.
(Questions for July 2000)

Come back each month to see how savvy you are about
annual reports to shareholders of publicly held companies.


 
  1. Whenever you’re involved with a corporation whose annual report you consult on—a company that has retained you to critique its product, for pay—you never fail to disclose that potential "conflict of interest." True or false?  
 
  2. Fewer and fewer CEOs believably had a hand in writing their letters to shareholders in the annual report. True or false?  
 
  3. You’re sometimes accused of playing favorites—that is, you adopt a "hands-off" policy toward your pets...like among the graphic design firms specializing in the key shareholder communiqué. True or false?  
 
  4. Some shareholder letters are out of control, going on endlessly. But you’re not doing anything about that, right? Putting it another way, your purview isn’t extended to length of letters. True or false?  
 
  5. You, like all of us, make mistakes. But you seldom if ever admit to them in your newsletter, or elsewhere. True or false?  

Click here for July 2000 answers

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