The Quick Quiz

Test your knowledge of annual reports.
(Questions for August 2000)

Come back each month to see how savvy you are about
annual reports to shareholders of publicly held companies.


 
  1. Given all the reports you have to analyze each year, you really don't have much time to devote to any one annual. True or false?  
 
  2. Competition between companies in the same industry tends to be white hot. True or false?  
 
  3. Once a company has been accused (by you) of playing loose with the truth, it's virtually impossible to get off your "list"—that is, get on your good side. True or false?  
 
  4. Okay: Then how about design agencies. Isn't it true your motto is "Once a bum, always a bum"?  
 
  5. You used to run a feature entitled "Silly Signatures"—the illegible scribbling of CEOs from around the world (yourself included!). You stopped that years ago because of pressure from Chief Executive, the magazine you're a contributing editor for. True or false?  

Click here for August 2000 answers

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