Test your knowledge of annual reports.
(Questions for October 2000)
Come back each month to see how savvy you are about
annual reports to shareholders of publicly held companies.
Test your knowledge of annual reports.
(Questions for October 2000)
Come back each month to see how savvy you are about
annual reports to shareholders of publicly held companies.
| 1. | Though you pick what you call "world-class" annuals—those that meet your lofty standards—few actually are creative. True or false? | ||
| 2. | Much as you wish it were to the contrary, the reality is few if any CEOs actually get involved in their annual report to shareholders. True or false? | ||
| 3. | Your criteria—copyrighted since 1984—on what makes an effective annual report are being criticized as being outdated. True or false? | ||
| 4. | Companies that retain you, for a fee, to evaluate their annual report in depth—running more than 23,000 words, and more than 60 pages in length—do well in your competition. True or false? And if true, isn't that more than just a coincidence? | ||
| 5. | In selecting the world's 10 best and 10 worst reports—especially the latter—each year for Chief Executive, there are "sacred cows" you aren't allowed to go near—such as General Electric and Berkshire Hathaway. Some you're obliged to name to the 10-best list, others you're admonished not to name to the list of world's worst. True or false? | ||
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