The Quick Quiz

Test your knowledge of annual reports.
(Questions for March 2001)

Come back each month to see how savvy you are about
annual reports to shareholders of publicly held companies.


 
  1. You advocate that stockholders invest no more than five minutes in reading the annual report of a company they invest in. True or false?  
 
  2. About your annual conference: If it's so good, why don't you get repeat-attendees? I hear seldom does anyone return. True or false?  
 
  3. Your Cato Positive Index, monitoring 36 items you consider important to an annual report, is closely tied to a company's point score. Is that correct?  
 
  4. It's one thing for a company to have a good annual report—in print, that is—but quite another to do well online. True or false?  
 
  5. You're said to play favorites—that an important, highly visible CEO like Walt Disney's Michael Eisner can do no wrong. True or false?  
 
  6. Writing, even though your background is as a newspaperman, gets little attention in your judging of annuals. True or false?  

Click here for March 2001 answers

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