The Quick Quiz

Test your knowledge of annual reports.
(Questions for October 2001)

Come back each month to see how savvy you are about
annual reports to shareholders of publicly held companies.


 
  1.  In view of what's happened to America, surely you're not going to talk about the terrorist attacks in your newsletter, since it deals strictly with annual reports of publicly held companies, here and abroad. True or false?  
 
  2.  If you're such a big shot, then how come your fellow big shots don't have nice things to say about you? Actually, they tend to pan you. True or false?  
 
  3.  You have loads of "requirements" for annual reports, but the truth is, few pay any attention. True or false?  
 
  4.  While you advocate that companies run 11-year financial data in their annuals, the reality is that fewer and fewer—especially those actively diversifying—are going that route. True or false?  
 
  5.  Everyone knows you play favorites. In other words, if you like someone, his or her annuals tend to do better than, say, someone who rubs you the wrong way. True or false?  
 
  6.  Since you're based in Battle Creek, Michigan, you no doubt have nice things to say about the city's leading industry, Kellogg ("The best to you each morning!") Co. True or false?  

Click here for October 2001 answers

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