The Quick Quiz

Test your knowledge of annual reports.
(Questions for December 2001)

Come back each month to see how savvy you are about
annual reports to shareholders of publicly held companies.


 
  1.  The cost of producing an annual report has become obscenely high. True or false?  
 
  2.  Virtually no CEO is actively involved in his or her annual report. True or false?  
 
  3.  You have a reputation of never deigning to mention companies not among your favorites. True or false?  
 
  4.  If a company retains you to critique its report for pay (a hefty fee, or so it's said), it thus insures you'll keep hands-off: no nasty comments, either online or in print. True or false?  
 
  5.  Okay—poor writing (by your assessment) aside, is there really any relationship between that and how a report performs overall? Isn't all this much ado about nothing—true or false?  
 
  6.  You're big on themes, but few corporations concern themselves with that, even if you do push 'em. True or false? Besides, hasn't use of themes, despite your support, declined dramatically?  

Click here for December 2001 answers

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