The Quick Quiz

Test your knowledge of annual reports.
(Questions for December 2002)

Come back each month to see how savvy you are about
annual reports to shareholders of publicly held companies.


 
  1.  Though you monitor annual reports produced by corporations around the world, not once have you found a "foreign" report to be poorly written. True or false?  
 
  2.  While others sing the praises of the General Electric shareholder letter, year after year you have harsh words for it. True or false?  
 
  3.  After all these years of advocating companies use 11-year financial data in their reports, finally the message is getting out; companies at last comprehend why you advocate this. True or false? (By the way, why is it you're so adamant concerning use of 11-year data?)  
 
  4.  Despite your soapbox, few if any bother with a theme for their annual report. And fewer still support it forcefully throughout the book, as you advocate. True or false? (What's the big fuss over running a theme, anyway?)  
 
  5.  Fewer and fewer CEOs refer to themselves with the first-person pronoun in their shareholder letters, your advocacy notwithstanding. True or false?  
 
  6.  You bandy about a "Big Three"—or "bottom-line three." What's that mean, anyway? And isn't it true few achieve it?  

Click here for December 2002 answers

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