Test your knowledge of annual reports.
Come back each month to see how savvy you are about
(Questions for October 2003)
annual reports to shareholders of publicly held companies.
Test your knowledge of annual reports.
Come back each month to see how savvy you are about
(Questions for October 2003)
annual reports to shareholders of publicly held companies.
| 1. | Despite your best efforts, few if any officer-level communications pros agree with your admonition concerning what you call the "down-and-dirty" annual report—that is, one that relies essentially on the legalistic Form 10-K. True or false? | ||
| 2. | Selecting a theme for a company's annual report isn't done off the cuff. True or false? | ||
| 3. | You're seeing fewer truly awful annuals this year—for 2002. True or false? | ||
| 4. | The annual report is the CEO's document. True or false? | ||
| 5. | Admit it: Few shareholders spend any time whatsoever reading the annual report. True or false? | ||
| 6. | There may be loads of themes in annuals this year, but few if any are forcefully supported. True or false? | ||
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