Sid Cato -- October 2004 Quiz Answers

(Answers for October 2004)

1. What a marvelous topic—"Future of the print report"—for your 16th annual international annual report conference in San Antonio: Your idea, right?
Answer: Sorry, no: It was the brainchild of Jon Iwata. He's IBM's senior communications VP. It was, though, a fabulous topic, if not my brainchild.

2. Not everyone at the conference agreed with your position, though—that there's truly a future for the print report, in this era of cable and regular TV, online coverage and the like. True or false?
Answer: I can't speak for all at my conference, but certainly the speakers were eloquent in their defense of the print report. I believe it would be accurate to say the panel most assuredly foresees a role for the print piece, not its demise.

3. I can't help but wonder if those who don't see demise, or diminished capacity, of the print report—wouldn't you agree they're simply out of touch with reality? True or false?
Answer: Out of touch? Maybe—but you'd have a hard time convincing the San Antonio audience, whose members sat rapt, listening to VPs, and a senior VP for IBM, wax eloquent indeed.

4. Larry Haeg is Wells Fargo's executive vice president for communications. True or false?
Answer: True. And we properly identified his background in print—but also as a news director with electronic media. He's simply another among the defenders of the print report, which virtually no one sees becoming a thing of the past.

5. If you're so sensitive about such things, why did you only feature males in your panel discussion concerning future of the print annual?
Answer: Admittedly, most high-level producers are males. But Cathi Christopherson—she's a vice president, rose through the ranks to head its annual report team, which has been cited many, many times for its excellence, the high quality of its work.

6. If your publication sets an example, why were all your speakers long-winded?
Answer: Few were long-winded—not those in attendance at San Antonio, certainly. Larry Haeg, Wells Fargo's executive VP, had a schedule conflict, was asked to provide his insights in writing; true, it ran rather long. But not overly so: I ran his entire dissertation, word for word, in my October newsletter.

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	1.	What a marvelous topic—"Future of the print report"—for your 16th annual international annual report conference in San Antonio: Your idea, right? *Answer:* Sorry, no: It was the brainchild of Jon Iwata. He's IBM's senior communications VP. It was, though, a fabulous topic, if not my brainchild.

	2.	Not everyone at the conference agreed with your position, though—that there's truly a future for the print report, in this era of cable and regular TV, online coverage and the like. True or false? *Answer:* I can't speak for all at my conference, but certainly the speakers were eloquent in their defense of the print report. I believe it would be accurate to say the panel most assuredly foresees a role for the print piece, not its demise.

	3.	I can't help but wonder if those who don't see demise, or diminished capacity, of the print report—wouldn't you agree they're simply out of touch with reality? True or false? *Answer:* Out of touch? Maybe—but you'd have a hard time convincing the San Antonio audience, whose members sat rapt, listening to VPs, and a senior VP for IBM, wax eloquent indeed.

	4.	Larry Haeg is Wells Fargo's executive vice president for communications. True or false? *Answer:* True. And we properly identified his background in print—but also as a news director with electronic media. He's simply another among the defenders of the print report, which virtually no one sees becoming a thing of the past.

	5.	If you're so sensitive about such things, why did you only feature males in your panel discussion concerning future of the print annual? *Answer:* Admittedly, most high-level producers are males. But Cathi Christopherson—she's a vice president, rose through the ranks to head its annual report team, which has been cited many, many times for its excellence, the high quality of its work.

	6.	If your publication sets an example, why were all your speakers long-winded? *Answer:* Few were long-winded—not those in attendance at San Antonio, certainly. Larry Haeg, Wells Fargo's executive VP, had a schedule conflict, was asked to provide his insights in writing; true, it ran rather long. But not overly so: I ran his entire dissertation, word for word, in my October newsletter.