Test your knowledge of annual reports.
Come back each month to see how savvy you are about
(Questions for June 2004)
annual reports to shareholders of publicly held companies.
Test your knowledge of annual reports.
Come back each month to see how savvy you are about
(Questions for June 2004)
annual reports to shareholders of publicly held companies.
| 1. | You spoke of 120 annuals for 2003 as having been "fully evaluated" to date. Yet, didn't you used to speak of "upwards of a thousand reports analyzed"? Am I confused, or what? | ||
| 2. | An admittedly somewhat-superficial glance indicates you tend to play favorites—to be crass, that you "suck up" to the likes of a Ford, while attacking insignificant companies (those that aren't big players, let us say). True or false? | ||
| 3. | Your dislike of "the legalistic Form 10-K," as you call it, pretty much precludes any report including that element from achieving "world-class" status. True or false? | ||
| 4. | In virtually every instance, companies whose reports a decade or so ago scored superbly—well, they're nowhere to be found today. True or false? | ||
| 5. | You do play favorites—for instance, graphic design firms you're especially fond of seem to get more positive exposure in your newsletter than others. True or false? | ||
| 6. | The death knell for an annual report is when a CEO isn't humble, doesn't pretend "to hide his light under a bushel," to use a cliché. True or false? | ||
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