Test your knowledge of annual reports.
Come back each month to see how savvy you are about
(Questions for September 2004)
annual reports to shareholders of publicly held companies.
Test your knowledge of annual reports.
Come back each month to see how savvy you are about
(Questions for September 2004)
annual reports to shareholders of publicly held companies.
| 1. | Your September issue, which you say is your 253rd, remains—well, terribly serious. True or false? | ||
| 2. | Your newsletter is comprised essentially of a never-ending series of short takes; that is, items with precious little substance. True or false? | ||
| 3. | Thanks in no small part to your encouragement, more and more companies are using themes in their annual reports, which as I understand it, is what you advocate. True or false? | ||
| 4. | Okay. But at least there's a trend to use 11-year financial data, which you advocate as "necessary to calculate a 10-year compound growth rate." True or false? | ||
| 5. | You advocate end-use photographs—pictures of the product and/or service in use. Not just a gas station, but someone serving the consumer, either by pumping gas or washing a windshield, say. If true, the trend if in the wrong direction—downward, rather than improving. True or false? | ||
| 6. | If your publication's so hot, how come no one subscribes for long? | ||
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