The Quick Quiz

Test your knowledge of annual reports.
(Questions for December 2004)

Come back each month to see how savvy you are about
annual reports to shareholders of publicly held companies.


 
  1.  If we want annual reports—for a class project, for example—you provide them free of charge. True or false?  
 
  2.  You devoted more than a page on your website to EBITDA, which you violently object to (its use, that is, in annual reports). But is this more than the proverbial "paper tiger"?  
 
  3.  No definitive study—despite what you claim—has been conducted concerning readability of the annual report. Your beliefs are just that—beliefs, sans solid documentation. True or false?  
 
  4.  Is it true you actually evaluate, statistically, annuals, year after year, in 60 individual categories? If so, why?  
 
  5.  Do you actually, sincerely believe CEOs are involved in their annual report?  
 
  6.  When you're assigned to analyze an annual in depth (for pay), you're inclined to paint a rosy picture. True or false?  
 
  7.  Would you, for the right amount of money, "gild the lily"—that is, tell a company everything it was doing was perfect, "don't change a thing"?  
 

Click here for December 2004 answers

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