1.	No one has ever printed a split-run report—that is, a report with different covers. True or false? Answer: True—to my knowledge. That is, prior to this year’s IBM report, which has differing covers. Both, though, contain the report theme, "the new blue."
	2.	Seldom are annual report covers duplicated—that is, appear on more than one report during a given year. True or false? Answer: True—except for this year, when two telecommunications companies (Ameritech and Bruncor) featured little girls on their respective covers.
	3.	Desire can’t make an annual report great, right? In other words, you can aspire to greatness, but achieving it is something quite different. True or false? Answer: Yes and no. Some want a great report but are tripped up on deadline by the attorneys or folks in accounting. Or the auditors. But Ford Motor aspired to a Top 10 report, and devoted the collective energies of its communications staff (nine members) to achieve it. Looks like Ford succeeded!
	4.	The magazine look’s a fine idea, but it has fizzled—gone nowhere. True or false? Answer: False. We first started monitoring this element with annuals five years ago—for 1993. Then, one in eight took a decidedly external orientation to their document. That’s up to three in 10, and Sid Cato predicts it’ll end up closer to 50%, next year if not this.
	5.	Poor printing can negatively impact a report. True or false? Answer: False. That’s not part of our 15 copyrighted criteria. If it were, Canada’s Bruncor wouldn’t be lodged in first place with 135 points, its printing admittedly wanting.