1.	Is it true that some companies spend as much as $100 per copy on their annual report to shareholders? Answer: Decidedly false! That qualifies as an "urban legend." It has made the rounds for years. The truth is that annual report investments (including printing, photography, typography and other external charges, but excluding internal charges—postage and handling, for instance, traditionally part of the corporate secretary's function) range from a low of 71 cents a copy to a high of $22.29...a far cry from $100!
	2.	Annual report producers can make as much as half-a-million dollars a year. True or false? Answer: False. Though by society's standards, they're pretty well compensated. Many (women and men alike) make more than $135,000. Average this year is roughly $69,000-84,000. That'll buy catfood for kitty.
	3.	No one actually reports to the CEO on the annual report project. True or false? Answer: False, sort of. One in seven (14.3% of respondents to Sid Cato's 12th annual Producer Poll) says he or she does. That's the lowest in four years, though.
	4.	CEOs don't really write their own letters. True or false? Answer: That Producer Poll (in which one in five declines to provide an identity; meaning, presumably, they'd readily tell all) indicates that 62/100 CEOs have a hand in writing the letter to shareholders. That may mean getting an outline from his or her professional communicator, but that counts, as far as I'm concerned.
	5.	Well, then, CEOs are involved in the project? True or false? Answer: Most assuredly, true. Again, more than three of four CEOs are said by their annual report producers to be actively involved, greatest involvement since 82% with the 1991 annual report.