(Answers for November 1997)
| 1. | Salaries of annual report producers are out of control. True or false?
Answer: False. Pay scales have risen 42% during the last dozen yearsto $69,255-84,255 (a $15,000 range)but that figures out to only 3.5% a year.
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| 2. | Annual report producersthose men and women on corporate staffs assigned responsibility for the projecttend to job-hop. True or false?
Answer: False. In fact, producers tend to stay longer in their jobs. 8.3 years average a dozen years ago vs. more than 11 years today, 35% longer.
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| 3. | Ever-greener men and women are thrown into the annual report morass. True or false?
Answer: False. Twelve years ago, producers had been in charge of an average of 5-1/2 reports. That's up 27%to nearly seven, on average, per producer.
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| 4. | Most companies today do their reports in-house. True or false?
Answer: False. Three of 10 today essentially do their annual report in-house, but more than twice as many (70%) use outsiders on the projectfrom writers to photographers to typographers and the like.
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| 5. | Fewer and fewer report to the CEO on the project. True or false?
Answer: True, somewhat. One in six respondents to Sid Cato's exclusive Producer Poll claims he or she reports to the CEO on the project, off from one in five among 1985 reports, one in four among '87s.
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