The Quick Quiz

Test your knowledge of annual reports.
(Questions for July 1997)

Come back next month to see how savvy you are about
annual reports to shareholders of publicly held companies.


     
1. The so-called Cato Positive Index (CPI) shows how many photographs of the chief executive are used in his annual report. True or false?
2. The CPI is at an all-time low. True or false?
3. What a high CPI indicates is that companies have economized in producing their annuals this year. True or false?
4. Companies, feeling good, then -- they're spending more on their annual reports? True or false?
5. If a company does a great print report, it'll do equally well online? True or false?

Click here for July 1997 answers

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