 |  Periodic editorials concerning everything from the very worst industry—from an annual report standpoint, that is—to what's wrong with the Fourth Estate. Reporters who can't hit an accuracy with a cannon. |
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| Periodic editorials concerning everything from the very worst industry—from an annual report standpoint, that is—to what's wrong with the Fourth Estate. Reporters who can't hit an accuracy with a cannon. |
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One can't help but be impressed by the pictorially and graphically exceptional USAA annual.
No matter your feelings about war, and those who fight it, there without question—to me, at least—remains a positive side. "Our journey" is theme of the memorable, moving 2003 report to members of USAA, whose chairman and chief executive officer (this has relevance) was a decorated U.S. Army captain, then stockbroker and banker. He has been a USAA member since 1967, joined by 5.1 million others. It's a "member-owned reciprocal insurer" headquartered in San Antonio—by coincidence, where this year's annual International Annual Report Conference will be held. Several USAA executives (USAA stands for United Services Automobile Association) registered for this fall's event. That said, Fortune ranks it "one of America's most admired companies." I concur. In existence since 1922, USAA long has impressed with the quality of its annual report—never more so than currently. Though not required to go out of its way to produce such an attractive, revelatory document, its moving text, full-page photographs of members are—well, memorable, emotion-evoking. Since this isn't the report of a publicly held company, it doesn't fit within our framework—it's not, for instance, required to do the things, adhere to the rules and regulations of corporations here and abroad. Regardless, I'd be remiss if I didn't encourage readers to seek a copy—and, as well, to sing the praises of Chicago-based VSA Partners, which also has basked in the kudos richly warranted for its work on the IBM books. To see what all the shouting's about, simply call 1-800-531-3485. Or write USAA, 9800 Fredericksburg Rd., San Antonio, TX 78288. I believe you'll be glad you did. |
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